Recently acquired a jewelry business – part of their catalog included christian religious medals worn as a necklace pendant. Is there any halachic issue selling this? My understanding is that crosses would be allowed, I wanted to know if the same would apply to something like this. Thank you!
According to most poskim, selling crosses is not allowed and should not be done. The reason is because there are many devout Catholics that even though they don’t worship the cross hanging around their neck, but they still kiss them, when something good happens to them, pray to them, and treat them with a special respect, as a symbol of their beliefs. (As a side point I also heard this first hand from a convert that knows their practices.)
Regarding the medallions that you are describing, although in a certain way they might not be actually worshiped, nevertheless they are sold and worn in a way that brings honor to their avoda zara, and it is very possible that there will be people that will use it in a forbidden manner. Therefore they should also not be sold.
Even in the event that it would not be revered, the poskim still say that to sell such items is “mechuar hadavar”, it is considered disgusting for a Jew to sell these types of items. See Igros Moshe Y:D 1-69 regarding selling stamps with a cross on it, that although it is technically permitted it is considered “mechuar hadavar”. The reason being that we should not want to have anything to do with avoda zara.
H-shem should send you an abundance of parnassa, and people should buy lots of permitted items from your site.
Shulchan Aruch Y:D 141-1, Shach ibid 6, Maharshag 2-Y:D 191, Shut Batei Kehuna 12, Maharam Shil Y:D 152, Chelkas Yaakov Y:D pg.78. See Binas Adam that if it is known that tit isn’t owrshipped then it is permitted, but that is not the case here. See also Ohr Lagoim pg. 58, Kovetz Moriah 10-12 from the Author of Meil Tzedakah, Divrei Yatziv Y:D 45, Otzar Piskei Avoda Zara (Peretz) pg. 21, Commerce and Isurei Hanaa’ah (Kushner) pg. 255.