Hi. I posted online a sweepstakes for my store-anyone who likes me online gets a chance to win. I only had 3 entries of close friends -it was a real flop. Do I still have to make the lottery,ad it will be a total loss for me as I did not get any publicity.
If there was no set date for the lottery, we can assume that everyone understands the lottery is only when a profitable amount of sign ups has been made. Hence, if that day never comes the lottery does not have to be drawn. This is assuming as it sounds from the question that no one spent money signing up for this lottery.