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Ribbis with gift cards

Question:

If a Jewish store sells a gift card at a discount, is that Ribbis? (Please explain)

 

Answer:

Hello,

Selling gift cards at a discount is not ribbis, because the discount is not given due to the fact that you lent the store money, rather in order to get you to buy more gift cards. The discount is given even if the gift card is used immediately, and no "loan" was given at all.

Best wishes

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