Is it a problem of beged isha for a man to use a facial cream that reduces bags under the eyes? There are products that are designed for men. If allowed, would I need to davka buy the men’s product, or a general product (which men also use and might be cheaper) is ok too? This is something I feel self conscious about and it’s not for “beautifcation” as much as fixing something that bothers me.
Since this type of product is made for men’s use, it is not considered beged isha, even if this particular product is for women. This is unless it is obvious that it is womanly to use it.